It seems everyone is jumping on the social media bandwagon. However, if you plan on mastering the art of social media marketing, it will require a significant amount of your time, plus hard work and dedication. Before you can get into the more detailed strategies, however, you must build a solid foundation of understanding.
Don’t just sign up for one social media site and leave it at that if you want to use social media to increase sales. When you’re only using a single channel, you’re greatly limiting your potential, so using multiple channels can greatly increase your reach. It will also help you use more tools that are available to you.
Use a social network to promote discounts and special offers. If you offer exclusive discounts or interesting content on your Facebook page, more customers may join your page than if you have little content and no discounts on your Facebook page. Anything that draws people to your site in a positive way is a plus, but getting more people there is only half the battle. You still have to work to keep them coming back.
Have contests and giveaways if you want to get followers quickly. To enter, require people to like your page on Facebook, follow you on Twitter, or subscribe to your updates on another social media site. Regardless of the prize, you will be capturing your followers’ attention, which helps to improve your visibility.
Use your knowledge so that followers will begin to view you as the expert within your industry. Doing this can help generate more business back to you. Also, try to provide answers to some of the most sought after questions regarding your industry. This can help generate new customers.
Use social media to research new products and to get feedback on current products. Most of your clientele are likely to relish the chance to give you a piece of their mind, both positive and negative. Your followers will tell you what they want out of your products and how you can improve them, all at no cost to you.
You certainly know about Facebook, Twitter, and YouTube, but there are also less populous social networks that cater to specific interests. It’s important to find out who your target audience is and what networks they are using.
Ensure that your post features a headline that grabs attention. You want to have a catchy headline so that your reader gets interested. You want to make the headline interesting so they keep reading. Take the time to think about your titles and select your keywords carefully.
Programs like Tweepi and Twellow identify the most popular and fast-growing follower lists in a given category. These programs seek out lists with a lot of influence, and they provide information about who maintains the list. You can then touch base with them and request that they include your account in their groups.
These key pieces of info will help you get on the right track with regard to SMM. Social media marketing is ever changing and you should stay on top of it. Take advantage of every tool you have and use social media to increase your customer base.